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AI enhances predictive analytics by processing large volumes of data quickly and accurately. By employing machine learning algorithms, AI can analyze complex data sets and identify customer trends and patterns that may not be apparent to human analysts. This enables businesses to make more accurate predictions, refine marketing strategies, and improve overall campaign effectiveness..

Predictive analytics uses historical and real-time data to forecast future outcomes and behavior. In marketing, it helps businesses anticipate customer needs, identify trends, and make data-driven decisions.